Ritz-Carlton remains committed to Paradise Valley

Ritz-Carlton remains committed to PV

PARADISE VALLEY - The proposed Ritz-Carlton, Paradise Valley Resort will not go to another community.

The project planned northwest of Lincoln Drive and Scottsdale Road received a setback last week when a Maricopa County Superior Court judge ruled that a referendum challenging the project could be placed on the Nov. 4 ballot.

But Jerry Ayoub, president and chief executive officer of Scottsdale-based Five Star Development, this week sought to clarify a statement released by the company after the ruling about what might happen next.
"Other communities have solicited us to move the project; that is a fact. However, we have worked for three years to establish trust with Paradise Valley officials and residents," Ayoub said in a prepared statement.

"Collectively, we have created a project that we can all be proud of for decades to come. Our commitment to the community has not wavered and we believe that the Ritz-Carlton is a perfect fit for Paradise Valley," Ayoub added.

The Paradise Valley Town Council unanimously approved the project on April 10. But a citizens group called Preserve Our Paradise, which opposes the density of some of the project's homes, collected enough petition signatures to force a referendum.

Five Starr challenged the referendum in court, but was turned down by Judge Peter Swann. Five Starr has not decided whether to appeal.

Tonight, the Town Council will consider setting a Nov. 4 election date for the referendum. The meeting begins at 7 p.m. at Paradise Valley Town Hall, 6401 E. Lincoln Drive.

The project calls for a 225-room resort hotel and 161 residences ranging from 1-acre home sites to patio homes on 105 acres.

Ayoub said the project's team maintains that the overwhelming majority of Paradise Valley residents are behind the project. He said Five Star has, and will continue, to have immense support from town residents and officials.

"It's unfortunate that such a small group of people can cause this significant of a delay after we've worked tirelessly with neighbors and officials to get this project right and get it unanimously approved. However, we are confident in Paradise Valley's acceptance of the Ritz-Carlton," Ayoub said.

The council also will vote to give the Scottsdale Convention and Visitors Bureau an additional $25,000 in annual funding. That would bring the total to $625,000 to promote the town's resorts and $75,000 in special funding to support the Fiesta Bowl.

At its 4 p.m. work-study session, the council will discuss the mayoral selection process. In Paradise Valley, the council elects the mayor, not voters. Vernon Parker, who was chosen mayor June 12, would support voters doing so. He requested the council discussion.

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